Get in front of your target audience and create the elegant or bold look you are wanting to achieve. By introducing different sized pieces of marketing content for your agribusiness you will be able to generate excellent brand awareness via your social media accounts. There are various aspects that you can harness in order to outperform the competitions.
With over 1 billion monthly active users, Facebook is the world’s largest social network. Using an image that doesn’t fit correctly can be the difference in attracting and engaging with the end consumers of your Australian produce no matter what it may be.
One thing to remember when choosing your photos is that there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.
Profile Image: Must be at least 180 x 180 pixels. This is your agribusiness logo. If you don’t have a logo as you may have just started out you can utilise an image that best represents your products or the story behind your raw commodity. Facebook changed their profile pictures to a rounded logo. Make sure your logo or image is positioned well within the template.
- The photo will appear on the page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.
- Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
- Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.
- Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
The ability of agribusinesses across Australia to spread their network professionally with LinkedIn and to also grow your brand awareness through consistent posts and personal articles relating to your work within the company. The more the work comes from the employee the better reach and engagement you are likely to have. With an astonishing 467 million registered users, LinkedIn is the world’s largest professional network.
Creating images with the correct sizing for your personal LinkedIn profile.
- Personal Profile Image: 400 x 400
- Personal Background Image: 1584 x 396
- Company Logo Image: 300 x 300
- Company Cover Image: 1536 x 768
Create a cover image that allows your audience to see what you are all about. Showcase your topic points with images like we have done here or use your company slogan. It doesn’t have to be an image but something that represents your agribusiness.
- Banner Image for Company Pages: 646 x 220
- Hero Image: 1128 x 376
- Shared Image or Link: 1104 x 736
Profile Photo: 400 x 400 (Displays 200 x 200)
Header Photo: 1,500 x 500 Bare in mind that it does trim your image, keep your text centred and images appropriately placed. Trial and error.
In-Stream Photo: Minimum 440 x 220. This is your post that you make on the go or scheduling them through a program.
It is excellent to add an image, short videos or GIFs to your twitter posts to create engagement.
Are you looking to capture an agribusiness audience on YouTube? Did you know it has more than 1 billion unique users every month and is available on hundreds of millions of devices.
When creating your channel ensure your images are as sharp as they can be:
Channel Profile Image: 800 x 800
Channel Cover Photo: 2,560 x 1,440
Video Uploads: 1280 x 720 (Minimum HD)
Profile Picture: 165 x 165
Pins on main page appear as 236 pixels (height is scaled).
Profile Picture: 110 x 110
Photo Thumbnails: 161 x 161
Photo Size: 1080 x 1080
Instagram Stories: 1080 x 1920
Helpful social media tools for your agribusiness
There are a lot of social media tools online A helpful tool for agribusiness is Canva. If you select that you would like to make a Pinterest post you will be able to fit your social media content to their image sizes.
Canva.com – You may have heard of them before as they are an Australian company. Organise your digital content and easily copy a similar graphic to make another varied post. You can just about do everything on the FREE version. An important rule I live by is to maximise your fremium plans until you are ready to build out on your software.