Smart Labelling Red Meat For Consumers & Producers

The Farms Advice Podcast welcomes Robert Mackenzie from Macka’s Beef to the show with everything agribusiness. With 4 generations of farming in their blood, they’re really making there mark on the industry. From 350 breeders into 3,000 in the last 10 years as they are focused on selling high-quality cattle into the Australian market from Woolworths and into the restocking market. 

Robert Mackenzie muster a few head on his property with his worker and son James.

But in the last 5 years, they’ve seen the need for Australia red meat overseas in particular in the Asian markets where they are seeking a “healthy, green and clean image”. Listen and share with your friends, family, colleagues, and your mob of cows to show them what’s on the way in the red meat industry.

The Chinese market has had major shifts in the economy with the middle class growing by the second and that then leads to the consumers chasing higher quality in what we consume and learning about the story of how their product, ascertaining the provenance of know the history of your food.

The rise of food fraud is a $65 billion each year and Robert is shaping how we can better defend against the fraudsters. With the developed countries providing higher quality the producers, consumers, and processing facilities suffer.

Smart labelling for consumer confidence offers two-factor authentication via a QR Code that clarifies with an online cloud that checks certain points that the product as actually the real thing. A vision to be used for every product further down the line.

Four factors that go into Macka’s Beef genetic selection

  • Selecting great mothers
  • Fast growth
  • A good supply of milk from the females
  • Aesthetics: Good structure, looked soft and shining
  • Top weighted heifers

Listen to the podcast episode here and many more

Saving Water = Sustainable Vineyards | Daniel Fischl Farms Advice Agribusiness Podcast

G'day farmers, welcome to this weeks episode where we dive into agtech within vineyards but with all the similar concepts and values of broadacre and livestock farmers. We have Daniel Fischl on from Padardis, which is a new agritech company derived from years of research in the lab and now more so in the vineyards. Daniel is fighting a much needed problem within viticulture and how vineyards can save time, costs and preserve their flavours by utilising their toolkit on their own enterprise.  With a cracking example in this episode we find out that the amount of watering either increase or decrease can dramatically impact the flavour, taste and value of the wine on offer from the vines. Keen to know more about Padardis or even Eartrumpet Consulting? Hit the links below to get all of the flavours. Links: Padardis Linnaea Vineyards Farms Advice is a podcast for Australian farmers who are looking to do more. With the top 10% tuning in and listening, we're really after the 90% of non-listeners so that be can move mountains for the industry and for us as individuals. Jack is on his family farm too, listening and implementing what is broadcasted on the Farms Advice Podcast. — Send in a voice message:
  1. Saving Water = Sustainable Vineyards | Daniel Fischl
  2. Farm Yarns with Gavin O'Brien
  3. Supporting Growth in Ag with Private Capital | Ben Craw
  4. How To Prepare For Planting | Gavin O'Brien
  5. EOFY Tax Planning 2022 | Jack Hayes

If you have any feedback I would love to hear it as we look to grow the podcast and reach the 135,000 farming families across Australia. Please like and share this to your livestock, family and friends to pass on a word or two of wisdom from our special guests. See you next time!

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