Smart Labelling Red Meat For Consumers & Producers

The Farms Advice Podcast welcomes Robert Mackenzie from Macka’s Beef to the show with everything agribusiness. With 4 generations of farming in their blood, they’re really making there mark on the industry. From 350 breeders into 3,000 in the last 10 years as they are focused on selling high-quality cattle into the Australian market from Woolworths and into the restocking market. 

NSW branded beef program's China focus leads to business with online retail  giant - Beef Central
Robert Mackenzie muster a few head on his property with his worker and son James.

But in the last 5 years, they’ve seen the need for Australia red meat overseas in particular in the Asian markets where they are seeking a “healthy, green and clean image”. Listen and share with your friends, family, colleagues, and your mob of cows to show them what’s on the way in the red meat industry.

The Chinese market has had major shifts in the economy with the middle class growing by the second and that then leads to the consumers chasing higher quality in what we consume and learning about the story of how their product, ascertaining the provenance of know the history of your food.

The rise of food fraud is a $65 billion each year and Robert is shaping how we can better defend against the fraudsters. With the developed countries providing higher quality the producers, consumers, and processing facilities suffer.

Smart labelling for consumer confidence offers two-factor authentication via a QR Code that clarifies with an online cloud that checks certain points that the product as actually the real thing. A vision to be used for every product further down the line.

Four factors that go into Macka’s Beef genetic selection

  • Selecting great mothers
  • Fast growth
  • A good supply of milk from the females
  • Aesthetics: Good structure, looked soft and shining
  • Top weighted heifers

Listen to the podcast episode here and many more

Farm Management This Harvest | Doug Fitch | Harvest Series Farms Advice Agribusiness Podcast

G'day farmers and welcome to the 6th episode of the Farms Advice Harvest series for 2021. This episode we head over to the world of agtech with Dough Fitch from Agworld. The farm management platform for farmers in Australia and across the globe. If you’ve got something out of this series please help the podcast by sharing it with your mates so that we can grow and reach every farmer across Australia. I’m a farmer too and doing this on the side so it’d be a great help. Let’s get into it. Links: Agworld FarmsAdvice.com.au — Send in a voice message: https://anchor.fm/farmsadviceau/message
  1. Farm Management This Harvest | Doug Fitch | Harvest Series
  2. Six Generations Of Harvesting | Mark Merrett | Harvest Series
  3. Agronomy and Harvest | Richard Avendano | Harvest Series
  4. The Rise of Rural Women On-farm and In Office | Lea Williams & Justyna Balowska
  5. Building Rural Women's Resilience In The Wake of COVID-19 | F2F Panel | Farms Advice Podcast

If you have any feedback I would love to hear it as we look to grow the podcast and reach the 135,000 farming families across Australia. Please like and share this to your livestock, family and friends to pass on a word or two of wisdom from our special guests. See you next time!

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