Smart labelling red meat for consumers and producers

The Farms Advice Podcast welcomes Robert Mackenzie from Macka’s Beef to the show with everything agribusiness. With 4 generations of farming in their blood, they’re really making there mark on the industry. From 350 breeders into 3,000 in the last 10 years as they are focused on selling high-quality cattle into the Australian market from Woolworths and into the restocking market. 

NSW branded beef program's China focus leads to business with online retail  giant - Beef Central
Robert Mackenzie muster a few head on his property with his worker and son James.

But in the last 5 years, they’ve seen the need for Australia red meat overseas in particular in the Asian markets where they are seeking a “healthy, green and clean image”. Listen and share with your friends, family, colleagues, and your mob of cows to show them what’s on the way in the red meat industry.

The Chinese market has had major shifts in the economy with the middle class growing by the second and that then leads to the consumers chasing higher quality in what we consume and learning about the story of how their product, ascertaining the provenance of know the history of your food.

The rise of food fraud is a $65 billion each year and Robert is shaping how we can better defend against the fraudsters. With the developed countries providing higher quality the producers, consumers, and processing facilities suffer.

Smart labelling for consumer confidence offers two-factor authentication via a QR Code that clarifies with an online cloud that checks certain points that the product as actually the real thing. A vision to be used for every product further down the line.

Four factors that go into Macka’s Beef genetic selection

  • Selecting great mothers
  • Fast growth
  • A good supply of milk from the females
  • Aesthetics: Good structure, looked soft and shining
  • Top weighted heifers

Listen to the podcast episode here and many more

How better manage your livestock records | Jock Lawrence Ep. 18 Farms Advice Agribusiness Podcast

Farms Advice Podcast talks with Jock Lawrence, the co-founder of Mobble, the livestock management software that wants to improve the way you document records for your livestock enterprise or even the tasks carried out within the paddocks. In the early days, it began at home on the farm for Jock and his family as the brothers look to put their father’s facts and figures into something a bit simpler than the common spreadsheet. Take a listen and see how pooling your data into a transparent app that all employees can access. Please share this podcast to help us reach the 90,000 farming families across Australia. Farms Advice features a new episode every WEEK talking with the leaders of the industry. By having a transparent approach we are able to reveal the techniques and skill sets so that can help YOU improve your own agribusiness. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Farms Advice: FA Twitter FA LinkedIn FA Facebook Connect with the host Jack Cresswell — Send in a voice message: https://anchor.fm/farmsadviceau/message
  1. How better manage your livestock records | Jock Lawrence Ep. 18
  2. Breeding for success with data | Martin Clark Ep. 17
  3. Building an online database for your agribusiness | Dwain Duxson Ep. 16
  4. What is the purpose of a cover crop? | Martin Murray Ep. 15
  5. Smart labelling for the red meat industry | Robert Mackenzie Ep. 14

If you have any feedback I would love to hear it as we look to grow the podcast and reach the 135,000 farming families across Australia. Please like and share this to your livestock, family and friends to pass on a word or two of wisdom from our special guests. See you next time!