The Farms Advice Podcast welcomes Robert Mackenzie from Macka’s Beef to the show with everything agribusiness. With 4 generations of farming in their blood, they’re really making there mark on the industry. From 350 breeders into 3,000 in the last 10 years as they are focused on selling high-quality cattle into the Australian market from Woolworths and into the restocking market.
But in the last 5 years, they’ve seen the need for Australia red meat overseas in particular in the Asian markets where they are seeking a “healthy, green and clean image”. Listen and share with your friends, family, colleagues, and your mob of cows to show them what’s on the way in the red meat industry.
The Chinese market has had major shifts in the economy with the middle class growing by the second and that then leads to the consumers chasing higher quality in what we consume and learning about the story of how their product, ascertaining the provenance of know the history of your food.
The rise of food fraud is a $65 billion each year and Robert is shaping how we can better defend against the fraudsters. With the developed countries providing higher quality the producers, consumers, and processing facilities suffer.
Smart labelling for consumer confidence offers two-factor authentication via a QR Code that clarifies with an online cloud that checks certain points that the product as actually the real thing. A vision to be used for every product further down the line.
Four factors that go into Macka’s Beef genetic selection
- Selecting great mothers
- Fast growth
- A good supply of milk from the females
- Aesthetics: Good structure, looked soft and shining
- Top weighted heifers
Listen to the podcast episode here and many more
Ability Agriculture | Josie Clarke – Farms Advice Agribusiness Podcast
If you have any feedback I would love to hear it as we look to grow the podcast and reach the 135,000 farming families across Australia. Please like and share this to your livestock, family and friends to pass on a word or two of wisdom from our special guests. See you next time!